Epic MIX
Vail Resorts installed an innovative data collecting system on the lifts at their ski resorts. We turned that data into a tracking system and app that provided skiers personalized stats, and allowed them to share their achievements in their social channels. What resulted was a new way for the guest to engage with their vacation, while at the same time, also happened to promote the resort each time they posted (aka bragged) about their day on the mountain.
Don’t judge my vertical feet.
It’s been a rough ski season.
Thanks for stopping by. I’m proud of the work you see here. You’ll notice that I use the word “we” in the descriptions. That’s because I didn't produce this work alone. Often, I had the help of a talented writer, photographer, strategist, account person, producer, media manager, tech person, developer, traffic manager and facilities administrator. Enjoy.