Start Happy.
Culture tells us our tighty whities are just, well, unmentionables. We said they’re the most important piece of clothing you wear. And with a pair of Fruit of the Loom undies, you can start your day happy.
Really lucky Lucky Looms.
Sure there are lucky underwear. But we wanted to guarantee it. So, we took two thousand pairs to few renown places of good fortune, and exposed and rubbed some good luck into the undies. And of course, we documented it.
When someone posted a new job on LinkedIn, we sent them a pair of new Fruit of the Looms. Just a small way to celebrate their fresh gig, and hopefully start it on the right foot. or bum.
Thanks for stopping by. I’m proud of the work you see here. You’ll notice that I use the word “we” in the descriptions. That’s because I didn't produce this work alone. Often, I had the help of a talented writer, photographer, strategist, account person, producer, media manager, tech person, developer, traffic manager and facilities administrator. Enjoy.