Racing Under Green
How do you launch VW’s clean diesel in America? You prove that it can be eco-conscious while at the same time tear-up the race track. Literally. We launched the first-ever green racing series with 30 aspiring amateur drivers, racing 30 Volkswagen Jetta TDIs racing for a seat on a pro team and $100,000. It made for an exciting race series and an even more drama-filled documentary series that ran on the SPEED Network. It was so popular, it ran for three seasons.
Car brochures don’t
have to be brochures.
VW is a brand known for challenging convention. We felt that the car brochure was due for reinvention. We created engaging video content for vehicles and included it on a DVD. The DVD also came with a beautifully designed booklet.
Thanks for stopping by. I’m proud of the work you see here. You’ll notice that I use the word “we” in the descriptions. That’s because I didn't produce this work alone. Often, I had the help of a talented writer, photographer, strategist, account person, producer, media manager, tech person, developer, traffic manager and facilities administrator. Enjoy.