The Burger King Lunch Break Crew
When we relaunched the Whopper for Burger King, we did so with a few different campaigns and intellectual properties. One of them, was the Lunch Break Crew. Not only did this long-standing campaign start 16 straight quarters of positive sales for BK, it also seemed to kick-off Joel McHale’s career.
Thanks for stopping by. I’m proud of the work you see here. You’ll notice that I use the word “we” in the descriptions. That’s because I didn't produce this work alone. Often, I had the help of a talented writer, photographer, strategist, account person, producer, media manager, tech person, developer, traffic manager and facilities administrator. Enjoy.