truth
When people ask me what is my all-time favorite campaign I worked on, I tell them, hands-down it’s truth. truth launched in Florida as a state-wide initiative, but due to its success, we took it nation-wide. The initiative has been credited with single-handedly causing the end of teenage smoking.
To give this campaign a raw, honest feel, we filmed it ourselves on camcorders and disposable box cameras. Remember those?
After years of diminishing numbers of teen smokers, a new threat emerged requiring the truth campaign to take on a new danger to teens - vape.
Thanks for stopping by. I’m proud of the work you see here. You’ll notice that I use the word “we” in the descriptions. That’s because I didn't produce this work alone. Often, I had the help of a talented writer, photographer, strategist, account person, producer, media manager, tech person, developer, traffic manager and facilities administrator. Enjoy.