MINI

How do you launch a small, British hatchback in the US at a time when large SUVs are the vehicle of choice? You introduce a new way of driving - motoring. And you put the message out in fresh ways like spectacular out of home, innovative and interactive magazine inserts, and you drive a MINI on the roof of a Ford Excursion, where all the fun things go.

Some of my favorite work shows-up in surprising ways. Like utilizing the un-used bleed area in a magazine to tell our cornering story.

Or a fun insert that allows you to customize your Cooper.

Or a partnership with Kawasaki to create an illusion for the Cooper Convertible.

Thanks for stopping by. I’m proud of the work you see here. You’ll notice that I use the word “we” in the descriptions. That’s because I didn't produce this work alone. Often, I had the help of a talented writer, photographer, strategist, account person, producer, media manager, tech person, developer, traffic manager and facilities administrator. Enjoy.